A custom CRM is a customer relationship management system built specifically for your business, rather than bought off the shelf. It matches your sales process, terminology and reporting needs exactly — which typically means higher adoption, cleaner data and lower long-term cost than forcing your team into a generic platform.

A focused CRM for a small team can start in the low tens of thousands; larger systems with complex integrations cost more. After a short discovery, we give you a fixed quote with phased options — many clients start with core sales features and add marketing automation later.

A typical custom CRM takes 8–14 weeks from kickoff to go-live, depending on integrations and data migration. You’ll see working modules within the first few sprints, and we run parallel testing with your team so launch day feels routine, not risky.

We start with process discovery, then design the data model and interfaces around your workflows. Development happens in agile sprints with regular demos, followed by data migration, user testing, training and go-live support. You approve each stage before we move on.

A CRM developer designs, builds and maintains customer relationship systems — from data architecture and integrations to automation and reporting. Our CRM developers also advise on process: the best ones improve how you sell, not just the software you sell with.

Big platforms suit standard processes and teams that want an ecosystem of plugins. Custom CRM wins when your process is distinctive, per-seat licensing is getting expensive, or you need deep integration with internal systems. We’re honest about the trade-offs during discovery — sometimes we even recommend staying put and integrating instead.

Yes — integration is core to what we do. We connect CRMs with email platforms, accounting software, marketing automation, e-commerce stores, SharePoint and bespoke internal systems via APIs. If it has an API (or even if it doesn’t), we’ll find a way.

Absolutely. We build with encryption, role-based access control and audit trails as standard, host in compliant UK/EU infrastructure, and design data handling around GDPR requirements — including consent management and right-to-erasure workflows.

Yes — role-based training sessions, video walkthroughs and written guides are part of every project. We train admins, managers and end users separately, because each group needs different things from the system.

Yes. Our application maintenance plans cover monitoring, updates, bug fixes, user support and continuous improvement. Your CRM should evolve as your business does — we’re here for that journey.

Yes. We regularly integrate CRM systems with accounting packages such as Xero, Sage and QuickBooks, so invoices, balances and payment status sit alongside the customer record. We also connect Outlook and Gmail so emails are logged automatically against the right contact or deal, and cloud telephony so calls are captured too. During discovery, we confirm exactly which tools you use and the best way to connect each one reliably.

It comes with you. We audit your current data — whether it lives in spreadsheets, an old CRM or several places at once — then clean, deduplicate and map it into the new system. Test imports let you verify real customer records before go-live, and we keep a secure archive of the original data just in case. The aim is a clean start with your full customer history preserved, not a blank database.