There is no catch. The audit is genuinely free with no obligation. We offer it because it demonstrates our expertise better than any sales pitch — and many businesses choose us to implement the fixes. But the report is yours to keep and act on however you like, including handing it to another agency or your in-house team.

Automated tools scan and dump data; they don’t interpret it. Our audits are reviewed by real SEO specialists who distinguish critical issues from noise, benchmark you against actual UK competitors, and prioritise fixes by business impact. You get judgement, not just a spreadsheet of warnings.

Just your website URL and basic contact details, sent over WhatsApp or email. We don’t need access to your analytics or CMS — everything is assessed externally, exactly as Google sees it. If you later want deeper analysis, we can arrange read-only analytics access.

We typically deliver your report within a few working days of your request. Larger or more complex sites can take slightly longer — we’ll confirm the timeline when you submit the form.

Yes. Competitor gap analysis is a core part of the audit: which competitors outrank you, the keywords they win that you don’t, and where their authority comes from. Many clients say this section alone justifies the request.

A content audit is a systematic review of every page on your site — deciding what to keep, improve, merge or remove based on traffic, rankings and relevance. Yes, it’s included: our free SEO audit flags thin pages, keyword cannibalisation and the topic gaps costing you customers.

The reliable way is Google Search Console: connect your site, open the Performance report, and you’ll see the exact queries you rank for, your positions and clicks. Our audit does this analysis for you — and benchmarks your rankings against your competitors.

There is no single “website ranking” score — what matters is where you rank for the keywords that drive your business. We map your visibility across your most valuable UK searches and show how it compares with competitors in your market.

Domain Authority is a third-party metric, not a Google ranking factor — check it with free tools like Moz’s Link Explorer and treat it as a rough comparator, not a target. Our audit focuses on the authority signals that actually move rankings.

Google Search Console’s Links report shows a free sample; fuller counts come from tools like Ahrefs or SEMrush. But raw counts mislead — a backlink audit of link quality matters far more than quantity, and that’s what our report covers.